AI-Powered Co-Marketing

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AI-Powered Co-Marketing

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Reach more customers with Barika Matchfabric®

Matchfabric®, powered by the Barika Intelligence Engine, turns transactional customer messages into earned co-marketing moments. Curated partner offers appear inside confirmations, updates, and alerts as a natural thank you, not an advert. Host Partners earn from Reach and Engagement, while Offer Partners reach new audiences through placements in other brands’ transactional messages.

LAUNCHING FEB 2026

Reach more customers with Barika Matchfabric®

Matchfabric®, powered by the Barika Intelligence Engine, turns transactional customer messages into earned co-marketing moments. Curated partner offers appear inside confirmations, updates, and alerts as a natural thank you, not an advert. Host Partners earn from Reach and Engagement, while Offer Partners reach new audiences through placements in other brands’ transactional messages.

LAUNCHING FEB 2026

Co-Marketing as a Service (CMaaS)

Built for the new world of brand partnershipsxx

Built for the new world of brand partnerships

Barika pioneered Co-Marketing-as-a-Service to turn partnerships into managed service, repeatable, measurable, and safe by design. It helps brands add value in trusted moments like confirmations, updates, and alerts, so growth feels earned, not interruptive.

Two high-trust channels, one partnership model

Barika delivers Co-Marketing-as-a-Service through the customer channels people already trust.

Two high-trust channels, one partnership model

Barika delivers Co-Marketing-as-a-Service through the customer channels people already trust.

Email is built for rich value


Email gives you space to deliver a dual-branded reward without rushing the message. It supports richer creative, more context, and clearer attribution, while still earning attention, with open rates around 62%.

SMS is built for instant attention

 

SMS is the highest-attention customer channel. It is short, direct, and seen fast, with open rates around 98% and responses in as little as 90 seconds, making it ideal for concise, high-trust partner value.



Email is built for rich value


Email gives you space to deliver a dual-branded reward without rushing the message. It supports richer creative, more context, and clearer attribution, while still earning attention, with open rates around 62%.

SMS is built for instant attention

 

SMS is the highest-attention customer channel. It is short, direct, and seen fast, with open rates around 98% and responses in as little as 90 seconds, making it ideal for concise, high-trust partner value.



Revenue Centre

Earn revenue as a Barika Host Partner

Earn revenue as a Barika Host Partner

Turn every order confirmation and delivery update you send to customers from a cost centre into a revenue centre by hosting curated partner offers

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Brand Trust Centre

Control your partnerships: brands, industries, tone, and quality standards

Control your partnerships: brands, industries, tone, and quality standards

The Brand Trust Centre gives you full control over who you partner with and what appears alongside your brand. Set industry preferences, manage allowlists and blocklists, and apply safeguards to keep every placement aligned with your standards.

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Partnership Centre

Manage your brand-to-partnerships

Manage your brand-to-partnerships

The Partnership Centre is your hub for managing brand-to-brand relationships. Track who you're partnering with, monitor performance across your enabled messaging channels, and see how your co-marketing collaborations are driving engagement and revenue.

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Game changing co-marketing experience for brands

Own an e-Commerce Store? Barika is made for.

We've integrated eCommerce platforms with Barika so that you can conveniently connect your store data to Barika to reward customers, earn partnership revenue, and reach high-intent customers in trusted transactional moments.

Own an e-Commerce Store? Barika is made for you

Own an e-Commerce Store? Barika is made for.

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Need a burst of

creativity and insight?

Just Ask Rika®

Ask Rika® is Barika’s suite of AI-powered co-marketing agents, built on the Barika Intelligence Engine.

Need a burst of

creativity and insight?

Just Ask Rika®

Ask Rika® is Barika’s suite of AI-powered co-marketing agents, built on the Barika Intelligence Engine.

Need a burst of

creativity and insight?

Just Ask Rika®

Ask Rika® is Barika’s suite of AI-powered co-marketing agents, built on the Barika Intelligence Engine.

Unlock First of It's Kind AI-Powered Co-Marketing Services for Your Brand

Here are your top five reasons for using Barika

Unlock First of It's Kind AI-Powered Co-Marketing Services for Your Brand

Here are your top five reasons for using Barika

Unlock First of It's Kind AI-Powered Co-Marketing Services for Your Brand

Here are your top five reasons for using Barika

  • 1. Win-Win-Win Value Exchange

    Unlike advertising that extracts value from customers, Barika creates mutual benefit for everyone. Host Partners earn revenue, Offer Partners reach high-intent customers, and customers receive exclusive rewards that feel like appreciation—not interruption.

  • 2. High-Intent Moments = Better Conversions

    Barika embeds offers into transactional messages (order confirmations, shipping updates) that customers are already opening and reading. These are high-attention, high-trust moments where customers are primed to engage—far more effective than traditional ads.

  • 4. AI-Powered Intelligent Matching

    Matchfabric® AI matches the right offer to the right customer at the right moment. Ask Rika® agents help create better content, find ideal partners, and optimize performance—all powered by contextual intelligence.

  • 6. Performance-Based, Zero Overhead

    Only pay for results with CPE/CPR pricing. Barika handles matching, compliance, billing, and payouts automatically. Host Partners earn 70% revenue share on autopilot. No manual coordination required.

  • 5. Trust & Safety Built In

    Every offer passes through Barika's Safety Gate and Brand Trust Compliance Gate before reaching customers. Rigorous verification, content quality checks, and brand-to-brand preference controls ensure only legitimate, brand-safe partnerships. Your reputation is protected at every step.

Get started

with Barika

today

Get started

with Barika

today

Get started

with Barika

today

Want to be a Barika Host or Offer Partner?

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